Who We Are

The Team

Two perspectives.
One shared mission.

Icon Element was founded by Gattison and Jose, whose combined expertise bridges community strategy, behavioral insight, and data-driven measurement.

Together, they approach the same challenge from two complementary directions: understanding how communities and institutions interact, and building the systems that allow those relationships to strengthen over time.

Where community insight meets structured measurement, alignment becomes possible.

Gattison

Gattison

Human Behavior Expert & Cultural Strategist

Gattison is a human behavior expert and cultural strategist who serves as CEO of Icon Element. Known for his ability to anticipate cultural shifts and conceptualize high-impact experiences, he blends artistic lineage, Neurolinguistic Programming (NLP) expertise, and cross-industry connectivity to shape immersive brand narratives that resonate emotionally and strategically.

With deep relationships across entertainment, media, civic leadership, nightlife, technology, and community sectors, Gattison positions Icon Element at the intersection of culture and innovation — building experiences that move people and influence markets.

Jose

Jose

Analytical Strategist & Operational Architect

Jose is the analytical strategist and operational architect behind Icon Element. A McKinsey-trained data analyst with deep expertise in consumer behavior, advanced modeling, and systems design, he ensures that every creative vision is supported by measurable intelligence and scalable infrastructure.

Jose builds the data frameworks, AI-powered workflows, and performance systems that transform ideas into ROI-driven outcomes — balancing creativity with precision and long-term sustainability.

Complementary By Design

Why they work
together.

Gattison and Jose approach the same challenge from two complementary directions.

Gattison

Brings perspective on community dynamics, ethical engagement, and institutional strategy.

+
Jose

Builds the measurement frameworks that transform those insights into clear, actionable intelligence.

Together, they bridge the gap between human understanding and institutional decision-making — helping organizations move from assumptions about community relationships to measurable, sustainable alignment.

Our Purpose

Why Icon Element
exists.

Communities and institutions are deeply interconnected.

Organizations rely on communities for:
Participation Talent Credibility Economic Activity
⇄
Communities rely on institutions for:
Opportunity Services Long-term Stability

Yet too often, the relationship between them is treated as an afterthought — addressed through occasional outreach or short-term campaigns rather than thoughtful design.

Icon Element was created to change that.

Our work focuses on helping organizations build the systems that allow trust, engagement, and long-term commitment to grow between institutions and the communities around them.

Because when those relationships are aligned, organizations become stronger, communities become healthier, and cities are able to thrive.

Thriving cities require alignment between institutions and the communities they serve.

Icon Element exists to help make that alignment possible.